The Air Jordan 3 is one of the most iconic sneakers in history, known for its unique design and role in Michael Jordan’s legacy. Released in 1988, the Air Jordan 3 was a departure from previous Jordan sneakers and marked a turning point for the brand. In this article, we’ll take a closer look at the history of the Air Jordan 3, its design features, and its impact on the sneaker industry.
The History of the Air Jordan 3
The Air Jordan 3 was designed by legendary sneaker designer Tinker Hatfield, who had previously worked on the Air Jordan 1 and 2. At the time, Michael Jordan was considering leaving Nike for Adidas, so the Air Jordan 3 was seen as a make-or-break moment for the brand. Hatfield went all-in on the design, incorporating new features like the visible air unit, elephant print, and the iconic Jumpman logo.
When the Air Jordan 3 was first released, it was an instant hit. Fans loved the new design features and the combination of style and performance. The Air Jordan 3 also marked the beginning of Michael Jordan’s signature line of sneakers, which is still going strong today.
Design Features of the Air Jordan 3
The Air Jordan 3 was a departure from previous Jordan sneakers in several ways. One of the most notable features of the Air Jordan 3 is the visible air unit, which was a new design element at the time. The air unit provides cushioning and support, making the Air Jordan 3 one of the most comfortable basketball shoes of its time.
Another key design feature of the Air Jordan 3 is the elephant print, which was inspired by a photograph of an elephant that Hatfield found in a magazine. The print is used on the toe cap, heel, and around the lace eyelets, giving the sneaker a unique and distinctive look.
The Air Jordan 3 also introduced the iconic Jumpman logo, which has since become synonymous with the Jordan brand. The logo features Michael Jordan in mid-air, holding a basketball, and is used on all Jordan-branded products.
Impact on the Sneaker Industry
The Air Jordan 3 had a significant impact on the sneaker industry, both in terms of design and marketing. The visible air unit, elephant print, and Jumpman logo have all become iconic design elements that are still used in Jordan sneakers today.
The Air Jordan 3 also marked the beginning of the Jordan brand’s marketing strategy, which focused on creating a lifestyle around the sneakers. Jordan became more than just a basketball player; he became a cultural icon and a symbol of excellence and success. This marketing strategy has been incredibly successful, and the Jordan brand has become one of the most recognizable and valuable brands in the world.
The Air Jordan 3 also helped to usher in a new era of celebrity endorsements and sneaker collaborations. Today, it’s common for athletes, musicians, and other celebrities to have their own signature sneakers, but the Air Jordan 3 was one of the first examples of this trend.
Where to Buy Air Jordan 3 Sneakers
If you’re looking to add the fake jordan 3 to your sneaker collection, there are several options available. You can purchase authentic Air Jordan 3 sneakers from Nike, as well as from authorized retailers like Foot Locker and Champs Sports. However, authentic Air Jordan 3 sneakers can be quite expensive, with prices ranging from $190 to $225.
For those looking for a more affordable option, there are also replica Air Jordan 3 sneakers available from various sellers. It’s important to do your research and make sure you’re purchasing from a reputable seller to ensure that you’re getting a high-quality product.
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